To Understand the Full Value of Mobile, You Must Take

question 57

Multiple Choice

To understand the full value of mobile, you must take into account:

• A) Cross device and mobile conversions
• B) App downloads, calls, store visits, cross device conversion, mobile conversions
• C) Utilization of mobile ad formats, extensions, app and mobile site design best practices
• D) Mobile conversions

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Definitions:

Volume

Refers to the quantity of an item produced or sold over a specific period of time.

Calls

A financial instrument giving the holder the right, but not the obligation, to buy an asset at a specified price within a specific period.

Period Cost

Costs that are not directly associated with the production of goods and are expensed in the period they are incurred, such as administrative and selling expenses.

Variable Cost

Charges that adjust according to the volume of goods produced or sold, specifically materials and labor costs.