What Is an App Engagement Ad

question 69

Multiple Choice

What is an app engagement ad?

• A) A customized ad shown to users who already have the app in order to drive them back to the app
• B) A templated "engagement" image ad which allows you to add more text or information to your ad
• C) An ad which uses cookies to appear to users who have already downloaded an app
• D) An app extension which shows a link to your app below your ad

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Definitions:

Nucleus Accumbens

A brain structure involved in the circuitry of reward, pleasure, and addiction.

Dopamine Receptors

Proteins located on the surface of nerve cells that bind to dopamine and trigger a cellular response.

Addictions

Compulsive engagement in behavior or substance use despite harmful consequences, driven by psychological and sometimes physical dependence.

Type I Alcoholism

A subtype of alcoholism, often developing later in life, characterized by less genetic predisposition and often triggered by environmental or emotional factors.