Martha Has Created Two Ads Through Google AdWords

question 36

Multiple Choice

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

• A) Change the destination URL of her ad
• B) Change her ad to an image ad
• C) Increase the ad's cost per click bid
• D) Increase the ad's cost per impression bid

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Definitions:

Human Union

A conceptual or actual association of individuals based on shared humanity, often aimed at promoting social cohesion and mutual support.

Heterosexual Questionnaire

A theoretical tool used to challenge heteronormative assumptions by posing questions that expose the implicit biases and privileges granted to heterosexual identities.

Queer Theorists

Scholars who study and challenge the ways in which society perceives and constructs sexual norms and identities.

Heteronormativity

The belief or assumption that heterosexual relationships are the normal or preferred sexual orientation, marginalizing or invalidating other forms of sexuality.