A Consultant Has Recommended That Allen Use Google's Tool, the Website

question 54

Multiple Choice

A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

• A) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
• B) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
• C) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
• D) Google's Website Optimizer is a tool that will automatically optimize web pages.

---

Definitions:

Expense Recognition Principle

An accounting principle stating that expenses should be recorded in the period in which they contribute to revenue, not necessarily when the expense is paid.

Fully Depreciated

An asset has reached the end of its useful life, and its book value is reduced to salvage value or zero.

Depreciation

The process of allocating the cost of a tangible asset over its useful life, reflecting its decrease in value over time.

Depreciable Cost

The total amount that can be depreciated over an asset's useful life, typically the cost of the asset minus its salvage value.