Mike Wants to Try Google AdWords but He's Worried About

question 28

Multiple Choice

Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would like to start with a small budget and see how the Google AdWords program works, before investing too much money into the online advertising. Which of the following price description is an accurate depiction of the cost of the Google AdWords program?

• A) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25.
• B) Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.
• C) US$1.00.
• D) Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least

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Definitions:

Sternocleidomastoid

A neck muscle that facilitates the bending and turning of the head.

Orbicularis Oculi

A muscle surrounding the eye socket that controls the closing of the eyelid.

Temporalis

A broad, fan-shaped muscle on each side of the head that aids in chewing by elevating the mandible (lower jaw).

Sternocleidomastoid

A muscle in the side of the neck that acts to flex and rotate the head.