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There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?
Additional Revenues
Extra income generated from sources outside of the company's main business operations.
Sunk Cost
Costs that have already been incurred and cannot be recovered or reversed.
Incremental Overhead Costs
Additional overhead expenses directly resulting from a specific business decision or activity.
Relevant Costs
Costs that should be considered when making decisions because they will be affected by the decision.
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