Martha Has Created Two Ads Through Google AdWords

question 36

Multiple Choice

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

• A) Change the destination URL of her ad
• B) Change her ad to an image ad
• C) Increase the ad's cost per click bid
• D) Increase the ad's cost per impression bid

---

Definitions:

Wage Rate

The amount of money that is paid to a worker per unit of time or per unit of output, often discussed in the context of labor markets.

Budget Equation

A mathematical representation of the constraint that the total value of goods and services a consumer can purchase is limited by their income.

Leisure

Free time not consumed by work or obligations, often used for relaxation, recreation, or other personal activities.

Nonlabor Income

Income received from sources other than employment or the direct exertion of labor, such as dividends, interest, and rental income.