Sam Has Created a Google AdWords Advertisement for His Consignment

question 72

Multiple Choice

Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

• A) New 2U Clothes
• B) Newly Used Clothes!
• C) Best Clothes!
• D) G-o-o-d-c-l-o-t-h-e-s

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Definitions:

Administrative Expenses

Overhead or general expenses related to the administration of a business, including office salaries, utilities, and legal costs.

Planning Budget

A budget prepared for a planned level of activity; it is used for planning and control purposes within an organization.

Administrative Expenses

Expenses that are not directly related to the production of goods or services, including salaries of administrative staff, rent, and utilities.

Activity Variance

The difference between budgeted and actual activity levels, used in managerial accounting to monitor performance and control costs.