George Has Hired You to Help Create a New Google

question 127

Multiple Choice

George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

• A) You should use the negative keywords to filter out words that don't apply to George's business.
• B) You should advice George to use the CPM method.
• C) You should use the narrower matching options to give George good clicks for his budget.
• D) You should use the broader matching option to give George much-needed exposure.

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Definitions:

Closed-Ended

Pertaining to questions or statements that limit responses to specific options, often requiring a simple yes or no answer.

Problem Question

A questioning technique used in sales or consultancy to identify a client's issues, needs, or challenges, facilitating a tailored solution.

SPIN Approach

The SPIN Approach is a strategic sales technique that focuses on understanding and addressing the specific Situation, Problem, Implication, and Need-payoff questions of a potential client.

Commercial Kitchen

A professionally equipped kitchen designed for the preparation of food on a large scale, often found in restaurants, hotels, and other food service establishments.