Jeff Has Created an Ad for His Company

question 115

Multiple Choice

Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the message 'Low Quality Score' in the Status column of the keywords tab. Which of the following methods is the most likely approach, to improve the Quality Score of the advertisement?

• A) Optimize the ad
• B) Change the bid to match the first page bid estimate
• C) Increase the bid for the ad
• D) Change the ad to an image ad

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Definitions:

Gain On Bargain Purchase

Financial gain recognized when a company acquires assets for less than their fair market value.

Deferred Tax Implications

The financial effects on future tax payments or receipts due to temporary differences between the book value and tax base of assets and liabilities.

Issued Shares

Shares that have been allocated to shareholders by a company, representing ownership in the company.

Net Assets

Net assets represent the total assets of a company minus its total liabilities, indicating the actual value of a company’s equity held by shareholders.