You Are a Consultant for David's Company and He's Asked

question 117

Multiple Choice

You are a consultant for David's company and he's asked you to help him create a Google AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

• A) 30 days
• B) You can edit the ads immediately.
• C) 21 days
• D) 14 days

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Definitions:

Tangible Costs

Directly measurable expenses associated with a specific action, project, or decision, such as materials, labor, and overhead costs.

Balanced HR Scorecard

A strategic planning and management system used in an organization, particularly in the HR sector, that translates an organization’s mission and vision into operational objectives and performance measures.

Basic Questions

Fundamental inquiries that explore essential or core aspects of a subject or problem.

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Metrics designed to assess specific activities rather than general performance.