If Sam Doesn't Enable Conversion Tracking for His Shopping Campaigns

question 24

Multiple Choice

If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

• A) Target cost-per-acquisition (target CPA) bidding
• B) Maximum cost-per-acquisition (max. CPA) bidding
• C) Enhanced cost-per-click (ECPC) bidding
• D) Maximum cost-per-click (max. CPC) bidding

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Definitions:

Autoregressive Model

A statistical model for analyzing and forecasting time series data, where future values are assumed to depend linearly on past values.

Seasonal Index

A measure used to adjust for seasonal variation in time series data.

Trend Analysis

The practice of collecting information and attempting to spot a pattern, often used in financial markets, research, and project planning.

Centered Moving Average

Centered Moving Average is a calculation used to smooth out data series by averaging consecutive subsets of data points centered around each point, often used in time series analysis.