Why Is It a Best Practice to Set a Bid

question 27

Multiple Choice

Why is it a best practice to set a bid for the "everything else in all products" product group?

• A) To be able to have one product group for mobile devices
• B) To control the websites on which your Product Listing Ads appear
• C) To make it easier to target a location for certain products
• D) To include items not part of other product groups in your campaign

---

Definitions:

Backtracking

A problem-solving technique that involves keeping track of where in the solving process assumptions are made so that they may be changed later.

Logic Problem

A puzzle or question that requires reasoning and critical thinking skills to solve.

Provisional Assumptions

Temporary hypotheses or beliefs that are accepted until further evidence can confirm or refute them.

Generate-and-test

A problem-solving and scientific discovery strategy that involves generating possible solutions and then testing them to see if they solve the problem.