Greta Wants to Make Changes for Several Shopping Campaigns That

question 17

Multiple Choice

Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

• A) Replace an existing product group
• B) Link product feeds across campaigns
• C) Create general calls to actions
• D) Alter custom parameters for subdivided product groups

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Definitions:

Data Mining

The practice of examining large databases to generate new information by identifying patterns, trends, and relationships.

Spending Patterns

The analysis of how individuals or groups allocate their money on various goods and services over a period.

Customer Database

A collection of information about individuals who purchase goods and services from a business, including their purchase history, contact details, and preferences.

End-use Factors

Considerations regarding how and for what purpose a product will be used by the consumer, influencing design and marketing strategies.