What Optimization Recommendation Might You Make to a New Client

question 52

Multiple Choice

What optimization recommendation might you make to a new client with Shopping Campaigns that don't include all of the products the company sells?

• A) Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns.
• B) Create a separate campaign with low priority, and create 1 product group for all products and assign it a low bid.
• C) Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid.
• D) Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid.

---

Definitions:

Impression Management

The process by which individuals attempt to control the impressions others form of them, especially in social interactions and presentation of self.

Rational Choice

A theory in economics and sociology that suggests individuals always make prudent and logical decisions, aiming to maximize personal benefit.

Charles Derber

An American sociologist and author known for his work on environmental sustainability, economic inequality, corporate power, and globalization.

Social Interaction

The process by which individuals act and react in relation to others, forming the basis of social relationships and structure.