Examlex
T rueView in-stream ads and T rueView in-display ads can be in the same AdWords for video campaign.
Cost of Capital
The rate of return that a firm must earn on its project investments to maintain its market value and attract funds.
Residual Value
The estimated value that an asset will realize upon its sale at the end of its useful life.
Capital Lease
A lease agreement that qualifies as a purchase of an asset for accounting purposes, because it substantially transfers all the benefits and risks of ownership to the lessee.
Incremental Borrowing Rate
The interest rate a lessee would have to pay to borrow, over a similar term and with a similar security, the funds needed to obtain an asset lease.
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