______________ Is the Most Effective Way to Control the Number

question 27

Multiple Choice

______________ is the most effective way to control the number of times a user sees an ad.

• A) Setting a lower cost-per-view (CPV) bid at the campaign-level
• B) Monitoring audience retention metrics with YouTube Analytics
• C) Setting a frequency cap
• D) Lowering bidding levels

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Definitions:

Par Value

The face value of a bond or the stock value stated in the corporate charter.

Common Stock

A type of equity ownership in a corporation, representing a claim on a portion of the company's profits and assets.

Market Value

The current price at which an asset or service can be bought or sold, determined by the supply and demand dynamics in the open market.

Dividend

A share of a company's profits distributed to its shareholders, usually on a regular basis, as determined by the board of directors.