Advertisers Who Want to Pay Only When a User Watches

question 20

Multiple Choice

Advertisers who want to pay only when a user watches their ad should use:

• A) Text ads.
• B) YouTube homepage ads.
• C) Cost-per-thousand-impressions (CPM).
• D) TrueView in-stream ads.

Differentiate between internal and external customers.

Manage difficult customer interactions with a focus on de-escalation and resolution.

Acknowledge the importance of not taking customer feedback personally to protect self-esteem.

Understand the economic shift towards a service economy in the United States.

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Definitions:

Skimming Pricing

A pricing strategy that involves setting high prices initially and then gradually lowering them over time.

Penetration Pricing

A pricing strategy where a product is introduced to the market at a very low price to attract customers rapidly.

Breakeven Analysis

The calculation to determine the sales volume at which a business neither makes a profit nor incurs a loss.

Minimum Sales Volume

The lowest quantity of sales that a company needs to achieve within a specific period to cover its direct and indirect costs.