Examlex
Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
Price Discrimination
The approach of pricing the same item differently for various consumer segments, typically depending on how much they are prepared to spend.
Consumer Surplus
An economic measure of consumer benefit, calculated by analyzing the difference between what consumers are prepared to pay for a good or service relative to the market price.
Deadweight Loss
An economic inefficiency that occurs when a market is not in competitive equilibrium, leading to a loss of economic value.
Price Discriminate
A pricing strategy where the same product or service is sold at different prices to different customers, based on their willingness to pay.
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