What's the Difference Between Cost-Per-Click (CPC) Bidding and Cost-Per-View (CPV)

question 111

Multiple Choice

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

• A) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
• B) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
• C) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
• D) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

---

Definitions:

Involuntary Clients

Individuals who are required to seek services or participate in programs due to legal, institutional, or other external mandates, rather than by personal choice.

Treatment Groups

Treatment groups are gatherings of individuals who receive therapeutic interventions and support as a collective, often used in psychological or medical contexts.

Special Skills

Unique or highly developed abilities that individuals can utilize in specific tasks or professions.

Anticipating Obstacles

The process of identifying potential challenges or barriers in advance to prepare or develop strategies to overcome them.