How Can an Advertiser Calculate the View-Through Rate (VTR) of an AdWords

question 113

Multiple Choice

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

• A) By dividing the number of clicks by the number of views.
• B) By looking at the percentage of viewers who watched the video until the last quartile.
• C) By dividing the number of clicks by the number of impressions.
• D) By dividing the number of views by the number of impressions.

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Definitions:

Joint Problem-solving

A collaborative effort by multiple stakeholders to identify, analyze, and develop solutions for a specific problem or challenge.

Mediation

A form of conflict resolution where a neutral third party helps disputants come to an agreement or solution on their own, without imposing a decision.

Conciliation

A dispute resolution process where a neutral third party helps employers and employees reach a voluntary agreement on contentious workplace issues.

Employee Turnover

The rate at which employees leave a company and are replaced by new hires, often used as an indicator of workplace satisfaction and organizational stability.