If Your Client Wants to Pay Only When Someone Views

question 87

Multiple Choice

If your client wants to pay only when someone views an ad, you should use:

• A) Text ads
• B) TrueView in-stream ads
• C) Viewable cost-per-thousand-impressions (vCPM) bidding
• D) YouTube homepage ads

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Definitions:

Operating Revenues

Revenues generated from a company's primary business activities.

Assets

Resources owned by a business that have economic value and are expected to provide future benefit.

Liabilities

Financial obligations or debts that a company owes to others, which must be paid back in the future.

Operating Income

A measure of a company's profit generated from its core business operations, excluding deductions of interest and taxes.