What's Needed for an Advertiser to Set Up a Video

question 84

Multiple Choice

What's needed for an advertiser to set up a video ad campaign?

• A) A budget for creating professional video ads
• B) A conversion rate of at least 5% on the Search Network
• C) A base AdWords budget in addition to pay-per-click costs
• D) A YouTube video

---

Definitions:

Lexical Hypothesis

suggests that all important personality traits are embedded in our language over time, implying that by studying language, one can derive significant personality dimensions.

Personality Traits

Enduring characteristics or patterns of behavior and inner experience that are consistent over time and across situations.

Extraversion

A characteristic of personality defined by being sociable, energetic, and having a liking for being in social settings and seeking external excitement.

Agreeableness

A personality trait that refers to the extent to which a person is kind, cooperative, warm, and sympathetic towards others.