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Which Campaign Tracking Variables Should You Always Use When Manually

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Which campaign tracking variables should you always use when manually tagging a URL?


Definitions:

Time Series

A sequence of data points typically measured at successive points in time, spaced at uniform time intervals.

Mean Absolute Deviation

The average of the absolute differences between each data point in a set and the mean of that set.

Actual Value

The real, true, or observed value of a variable or attribute, without estimation or error.

Forecast Value

An estimate of a future numerical quantity, often used in the context of sales, weather, or financial performance.

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