You Run a Heavy-Machinery Business and Use Your Website to Generate

question 376

Multiple Choice

You run a heavy-machinery business and use your website to generate sales leads for high-priced items. Which of the following actions below would you consider the main "macro conversion" for your site?

• A) A potential customer visits a lead form, but doesn't fill it out or submit it.
• B) A potential customer fills out and submits a lead form.
• C) A potential customer downloads a spec sheet for one of your machines.
• D) A potential customer signs up for your weekly newsletter.
• E) A potential customer joins your social media community.

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Definitions:

Non-Common Effects

Effects of behaviour that are relatively exclusive to that behaviour rather than other behaviours.

Outcome Bias

Belief that the outcomes of a behaviour were intended by the person who chose the behaviour.

Disposition

An individual's inherent qualities of mind and character.

Naïve Scientist

A theory suggesting individuals attempt to understand the social world using logical processes akin to those used by scientists, albeit in a simplified, "naïve" manner.