You've Noticed That Many Users Visit Your Site Several Times

question 134

Multiple Choice

You've noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?

• A) Visits
• B) Assisted Conversions
• C) Bounce Rate
• D) Impressions
• E) Clicks

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Definitions:

Direction Of Difference

Refers to the predicted or observed direction of relationships or differences between variables in statistical analysis, indicating whether the effect is positive or negative.

Sign Test

A statistical procedure used for assessing whether paired observations have different median values, without assuming any specific data distribution.

Population Probability Distributions

Mathematical functions that provide the probabilities of occurrence of different possible outcomes for an entire population.

Count Data

Refers to data consisting of non-negative integer values that count occurrences of a particular event or condition.