A Customer Visits Your Site Four Times in a Month

question 187

Multiple Choice

A customer visits your site four times in a month before making a $100 purchase on your site. She first comes to your site by clicking on a search ad, then a social media ad, then another search ad, and finally a display ad. If you're using a linear attribution model, how much conversion credit could be assigned to the last display ad?

• A) $0
• B) $25
• C) $50
• D) $100

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Definitions:

Facilitative Approach

A method or strategy designed to support and help others to achieve their goals, often by removing barriers and providing resources.

Process Battles

Conflicts that arise from differing methods or approaches within workflows or projects, often necessitating negotiation or mediation.

Avoiding

The strategy or behavior of deliberately staying away from certain situations, events, or individuals to prevent potential stress, conflict, or discomfort.

Monopolizing Conversations

Dominating the dialogue by continuously speaking and not allowing others the opportunity to contribute.