You've Found That Most of Your Customers Initially Learned About

question 255

Multiple Choice

You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

• A) First Interaction attribution model
• B) Last Non-Direct Click attribution model
• C) Linear attribution model
• D) Position Based attribution model
• E) Last Click attribution model

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Definitions:

Exculpatory Evidence

Evidence that might exonerate a defendant in a criminal proceeding, showing they are not guilty of the crime.

Constitutional Right

A right that is protected and guaranteed by a country's constitution, often relating to the freedoms and liberties of its citizens.

Fair Trial

A legal process in which an individual's rights are respected, including the right to a public hearing, a neutral judge, and a fair judgment.

Criminal Case

A legal action brought by the state against an individual or group for violating criminal law.