You Recently Set Up a New AdWords Campaign and You

question 32

Multiple Choice

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

• A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days.
• B) You must modify your tracking code to support Smart Goals data collection.
• C) You must enable "Smart Goals" in your property settings.
• D) The selected Google Analytics account must have at least 500 sessions over the past 30 days.

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Definitions:

Strategic Marketing Planning Process

is a methodical approach that organizations use to align marketing strategies with their overarching business goals, involving stages such as situation analysis, setting objectives, and executing initiatives.

Conscious Marketing

A marketing approach that prioritizes ethical considerations, social responsibility, and the well-being of all stakeholders.

Ethical Dilemma

A situation where an individual faces a difficult decision involving a moral conflict, requiring a choice between two or more equally undesirable alternatives.

Strategic Marketing Planning Process

A more comprehensive approach to planning marketing activities, which involves long-term visions and strategies to achieve competitive advantage and meet organizational goals.