What Is the Main Purpose of the Mutli-Channel Funnel Report

question 105

Multiple Choice

What is the main purpose of the Mutli-Channel funnel report?

• A) To show which goals are bringing in the most revenue
• B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
• C) To analyze the funnel steps for multiple goals
• D) To see which channels resulted in the highest number of pageviews

---

Definitions:

Fair Value

What would be pocketed from an asset sale or the price to offload a liability during a methodical engagement with market individuals on the day of measurement.

Present Obligation

A duty or responsibility to act or perform in a certain way.

Goodwill

The intangible asset that arises when a buyer acquires an existing business but pays more than the fair market value of the net assets.

AASB 3

is the Australian Accounting Standards Board's standard on Business Combinations, detailing the accounting treatment for merging businesses, including the recognition and measurement of assets, liabilities, and any non-controlling interest.