Google Analytics Uses Which Model by Default When Attributing Conversion

question 183

Multiple Choice

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

• A) First Interaction model
• B) Last Interaction model
• C) Last Non-Direct Click model
• D) Linear model

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Definitions:

Arbitrary Allocations

The distribution of costs based on criteria that may not precisely reflect the actual consumption or benefit of those costs.

Process Cost Systems

An accounting method used to track production costs for continuous processes or where identical units are mass produced.

Job Order Cost

The total cost attributed to a specific job or project, including materials, labor, and overhead, used for costing in manufacturing upon receiving a specific order.

Manufacturing Cost Elements

The three primary costs involved in producing goods: direct materials, direct labor, and manufacturing overhead.