Examlex
What is the hierarchy of the Google Analytics data model?
Annual Rate of Return
The ratio of gain or loss on an investment across a span of one year, expressed as a percentage.
Incremental Analysis
An examination of the additional benefits and costs of certain business decisions, focusing on the changes from the current state.
Opportunity Cost
The cost of foregoing the next best alternative when making a decision, representing the benefits one could have received by choosing a different option.
Net Present Value
The difference between the present value of cash inflows and the present value of cash outflows over a period of time.
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