You've Found That Most of Your Customers Initially Learned About

question 255

Multiple Choice

You've found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to your brand?

• A) First Interaction attribution model
• B) Last Non-Direct Click attribution model
• C) Linear attribution model
• D) Position Based attribution model
• E) Last Click attribution model

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Definitions:

Movement

In economic terms, it often refers to a change in price or quantity in response to market forces on a graph.

Opportunity Costs

The cost of forgoing the next best alternative when making a decision or choosing among options.

Inputs

Refers to the resources used in the production of goods and services, including labor, capital, and materials.

Impossible Production

A situation in economic theory where the resources available are not sufficient to produce a desired combination of goods and services.