Channel X Has an Assisted/Last Interaction Conversion Value of Exactly

question 81

Multiple Choice

Channel X has an Assisted/Last Interaction Conversion value of exactly 1. Which of the following is true?

• A) Channel X equally initiates and assists conversions
• B) Channel X always initiates conversions
• C) Channel X is always the last click before conversion
• D) None of these is true

---

Definitions:

Charges

Fees imposed for services rendered or penalties for not meeting certain conditions.

Profit-maximizing

A strategy aiming to achieve the highest profit possible by adjusting output levels, pricing, or other operational variables.

Produces

The act or process of creating goods and services.

Loss

A situation in which expenses exceed revenues, leading to negative profit.