Your Business Objective Is to Maximize the Number of Sales

question 345

Multiple Choice

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

• A) Ecommerce Conversion Rate
• B) Bounce Rate
• C) Pages/Visit
• D) Visits
• E) Page Value

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Definitions:

Code of Ethics

A set of principles and guidelines designed to help professionals conduct business honestly and with integrity.

Service Firms

Companies that provide intangible products, such as consulting, banking, and legal services, to their customers.

Generate Revenues

The process of bringing in money from sales of goods or services that a company offers to its customers.

Identifying Alternatives

The process of defining and evaluating different options or courses of action in decision-making.