What Is the Main Purpose of the Mutli-Channel Funnel Report

question 105

Multiple Choice

What is the main purpose of the Mutli-Channel funnel report?

• A) To show which goals are bringing in the most revenue
• B) To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
• C) To analyze the funnel steps for multiple goals
• D) To see which channels resulted in the highest number of pageviews

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Definitions:

Liability Account

An accounting record that captures the amounts a company owes to others.

Gross Sales

represent the total sales revenue before any deductions are made for returns, allowances, or discounts.

Cash Sales

Transactions in which goods or services are exchanged immediately for cash payment.

Credit Sales

Sales made on credit, allowing buyers to pay at a later date, usually generating accounts receivable for the seller.