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Why Can AdWords Clicks Sometimes Differ from Analytics Sessions in Your

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Why can AdWords clicks sometimes differ from Analytics sessions in your reports?


Definitions:

Slope

In mathematics and statistics, the slope refers to the measure of the steepness or incline of a line, quantitively defined as the ratio of the vertical change to the horizontal change between two points on the line.

Y-Intercept

The point where a line crosses the Y-axis of a graph, representing the value of y when x is zero.

Regression Line

A straight line that best fits the data points on a scatter plot, showing the relationship between the independent and dependent variables.

Annual Rainfall

The total amount of precipitation, measured in units of length, that falls in a specific area over the course of one year.

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