What Is an Attribution Model in Google Analytics

question 92

Multiple Choice

What is an attribution model in Google Analytics?

• A) the set of rules that determine which AdWords ads are credited with a conversion
• B) the set of rules for assigning sessions to new vs returning users
• C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
• D) the set of rules for assigning specific interest categories

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Definitions:

Marginal Product

The growth in production resulting from one more unit of input, while keeping all other inputs the same.

Total Product

The aggregate amount of goods or services generated by a business given a specific amount of resources.

Diminishing Rate

A principle stating that if one factor of production is increased while others are held constant, the incremental gains in output will eventually decrease.

Long Run

Refers to a period in economics where all factors of production can be adjusted, and all costs are variable, allowing for complete industry adjustment.