What Criteria Cannot Be Used to Create a Custom Segment

question 16

Multiple Choice

What criteria cannot be used to create a Custom Segment?

• A) Ad type
• B) Metrics
• C) Sequences of user actions
• D) Dimensions

---

Definitions:

Genetics

The examination of genetic inheritance and the diversity of traits passed down through generations.

Biological Theory

A theory that attributes complex phenomena, including behaviors and psychological states, to biological factors like genetic, neurochemical, and evolutionary influences.

Hans Eysenck

Hans Eysenck was a German-born British psychologist known for his work on personality psychology, including the development of a model of personality based on three dimensions: extraversion, neuroticism, and psychoticism.

Family Studies

Research focusing on the family as a unit of analysis to understand dynamics, relationships, and patterns that influence health, behavior, and socialization.