You Work for a Large Hotel Chain and Have Been

question 4

Multiple Choice

You work for a large hotel chain and have been asked to assist the marketing team in gathering predictions for a targeted marketing strategy. You need to make predictions about user lifetime value (LTV) over the next 20 days so that marketing can be adjusted accordingly. The customer dataset is in BigQuery, and you are preparing the tabular data for training with AutoML Tables. This data has a time signal that is spread across multiple columns. How should you ensure that AutoML fits the best model to your data?

• A) Manually combine all columns that contain a time signal into an array. AIlow AutoML to interpret this array appropriately. Choose an automatic data split across the training, validation, and testing sets.
• B) Submit the data for training without performing any manual transformations. AIlow AutoML to handle the appropriate transformations. Choose an automatic data split across the training, validation, and testing sets.
• C) Submit the data for training without performing any manual transformations, and indicate an appropriate column as the Time column. AIlow AutoML to split your data based on the time signal provided, and reserve the more recent data for the validation and testing sets.
• D) Submit the data for training without performing any manual transformations. Use the columns that have a time signal to manually split your data. Ensure that the data in your validation set is from 30 days after the data in your training set and that the data in your testing sets from 30 days after your validation set.

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Definitions:

Behavioural Approach

A perspective in management and psychology focusing on the behaviors of individuals rather than internal processes as key to understanding human actions.

Social Relationships

Connections between individuals in a society, encompassing various forms such as friendships, family ties, and professional interactions.

Group Pressures

The influence exerted by a group on individual members to conform to the group's norms, attitudes, or actions.

Personal Fulfillment

A sense of satisfaction or achievement derived from personal endeavors, aligning actions with one's values and desires.