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Marketing Mix
The set of actions, or tactics, that a company uses to promote its brand or product in the market, typically involving the four Ps: product, price, place, and promotion.
Targeting Strategy
A marketing approach that involves identifying and focusing on specific segments of the market that are most likely to be receptive to a product or service.
Consumers
Individuals or groups who use goods and services generated within the economy, playing a critical role in the demand and supply chain.
Positioning
The process of establishing a brand or product in the market by differentiating it from competitors, targeting specific consumer segments.
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