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A project manager is working with a software development group to collect and evaluate user scenarios related to the organization's internally designed data analytics tool. While reviewing stakeholder input, the project manager would like to formally document the needs of the various stakeholders and the associated organizational compliance objectives supported by the project. Which of the following would be MOST appropriate to use?
Global Branding
A marketing approach where promotion, product, and price are standardized globally.
Marketing Approach
A strategy businesses use to identify and meet the needs of their customers through various activities like advertising, selling, and delivering products.
Product Expectations
Consumer anticipations or beliefs about the performance and quality of a product or service before purchase.
Global Marketing Strategy
An approach to marketing that considers the world as a single market and includes strategies to compete on a global scale, adapting to various cultural, legal, and economic environments.
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