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Volume, Variety, Velocity, and Veracity Are the Four Characteristics Of

question 94

Multiple Choice

Volume, variety, velocity, and veracity are the four characteristics of:


Definitions:

Authority

A way of knowing based on knowledge from a credible or respected source of information.

Intuition

Refers to arriving at an answer without quite knowing how one arrived there; a hunch or “gut instinct.”

Nomothetic

A research approach with an emphasis on measurement with a view to making generalizations about human behavior.

Idiographic

A research approach with an emphasis on understanding the subjectivity and individuality of human communication, rather than universal laws of human behavior.

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