Anne, the Chief Executive Officer (CEO), Has Reported That She

question 953

Multiple Choice

Anne, the Chief Executive Officer (CEO) , has reported that she is getting multiple telephone calls from someone claiming to be from the helpdesk. The caller is asking to verify her network authentication credentials because her computer is broadcasting across the network. This is MOST likely which of the following types of attacks?

• A) Vishing
• B) Impersonation
• C) Spim
• D) Scareware

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Definitions:

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.

Positioning

The strategic process of establishing a distinct brand identity and value proposition in the market and in the minds of consumers.

User Needs

The requirements or desires that users expect to be fulfilled by a product or service, influencing their satisfaction and usage behavior.