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Rob is the project manager of the IDLK Project for his company. This project has a budget of $5,600,000 and is expected to last 18 months. Rob has learned that a new law may affect how the project is allowed to proceed - even though the organization has already invested over $750,000 in the project. What risk response is the most appropriate for this instance?
Benefits
The advantages or positive outcomes that customers perceive they will receive from a product or service.
Inexpensive Brand
A brand that is marketed and priced to be affordable to a wide range of consumers.
Premium Brand
A brand that is perceived to offer higher quality and status compared to standard brands, often accompanied by a higher price.
Manufacturer Brands
Brands owned and managed by the manufacturer. Also known as national brands.
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