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Which of the following is NOT an advantage of bottom-up budgeting as compared to top-down budgeting?
Transactional Satisfaction
The degree of contentment a customer feels after making a purchase, focusing on the specific transaction rather than the overall relationship with the brand.
Cross-selling
The practice of selling an additional product or service to an existing customer, often related to their original purchase.
Word-of-Mouth Referrals
The natural spreading of product or service recommendations from one person to another, often considered a powerful marketing tool due to its trustworthiness.
Price Deals
Promotional offers that reduce the cost of a product or service for a limited time to encourage purchase or trial by consumers.
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