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question 14

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Use the following to answer questions :
-Aksum


Definitions:

Resonance

The extent to which a brand or message meaningfully connects with or impacts its audience or target market.

Brand Salience

Refers to the prominence or visibility of a brand in consumers' minds.

Brand Image

The public's perception and emotional appeal of a brand as formed through its marketing and identity.

Brand Associations

Qualities, attributes, or sentiments that consumers connect with a brand, influencing their perceptions and buying decisions.

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