Please Define the Following Key Terms

question 43

Short Answer

Please define the following key terms.
-Serfs

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Definitions:

Relationship Marketing

Developing and maintaining long-term, cost-effective exchange relationships with partners.

Electronic Commerce

The buying and selling of goods and services, or the transmission of funds or data, over an electronic network, primarily the internet.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

End-use Segmentation

A marketing strategy that involves dividing the market based on how consumers intend to use the product.