Please Define the Following Key Terms

question 93

Short Answer

Please define the following key terms.
-Guild

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Definitions:

Secondary Research

Refers to the process of collecting, analyzing, and interpreting existing data and information that has already been gathered by others, often for a different purpose.

Uses and Gratification Theory

A theory that explores how individuals actively seek out media to satisfy specific needs and desires, such as information, personal identity, integration and social interaction, or entertainment.

Target Public

The specific group of people at whom public relations or marketing activities are directed, often a key audience for a company or organization.

Social Proof

The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.