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Explain the Information Integration Theory of Impression Formation, and Describe

question 12

Essay

Explain the information integration theory of impression formation, and describe at least two potential ways in which humans deviate from its proposed arithmetic.


Definitions:

Double Blind

A study or experiment design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Stratifying

The process of dividing a population or sample into subgroups, known as strata, to ensure that research or analysis is more accurate and reflective of the whole.

Blocking

A design technique in experiments that groups units with similar characteristics together to isolate the variable of interest and reduce variation.

Side-effects

Secondary, often undesirable effects of a drug or medical treatment beyond the intended therapeutic effects.

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